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Sweeping Changes to By Request & Pre-Order Services

Dear friends,

Following up with the recent announcement on our upgraded Ready To Wear Collection, I am happy to now also announce some changes to our By Request service. I think the new changes will make a lot more sense to our clients, so please do read til the end. I’ll keep it short, I promise.


First, our Pre-Order service will be merged into our By Request service, and we have committed to shorten delivery lead time from the current 6-8 weeks to 4-6 weeks. Lists will close every week so your orders will not be delayed unnecessarily.

As this service grows and our processes matures, the target is for us to deliver in 2-4 weeks eventually. With your support, we are confident to reach this target by the end of the year.

In order to add more value to the Pre-Order service, we are adding the option for customers to choose from all 4 basic colours (Black, Burgundy, Antique Brown & Dark Brown) for all the shoes in our collection, even if they were not produced in those colours previously. You will also get the choice of leather or rubber outsoles at no extra charge. Pre-Order sizes will run from UK5-12.

The new Pre-Order system will be available in-store and during our overseas trunk shows. For online orders, please drop us an email to and we will get back to you as soon as we can!

By Request 

We are making sweeping changes to our By Request (Made To Order) service. Previously, you paid one standard price for all the options available, regardless if you had chosen everything. Indeed, we have realized that many of our clients chooses to change only 2-3 options every order.

Now, we are going to make it that every order starts with a base price in line with our RTW prices. You are at liberty to pick and choose options that you desire, such as changing widths, adding patina colours, choosing a custom side initial, and we will only charge you for the options that you’ve picked. Attached in this message is a copy of the By Request options list for your perusal.

As this is a new initiative, we will continue to refine the service and add options as needed. If you see something you think should be added, please do not hesitate to let us know.

With these new changes, it is our belief that the shoes will be truly made By Request. Thank you all for your patience and support!

Edwin Neo

Head Shoemaker, Designer